Marketing Manager

Posted 3 years ago

Working for a women’s high end fashion boutique you will be responsible for developing the brand’s customer communications strategy and marketing plan for all routes to markets.

What the role requires:

  • Creating and initiating marketing opportunities to build brand awareness revenue
  • Adapt the strategic plan throughout the year in response to new opportunities and challenges
  • Consider new opportunities to run targeted cross channel campaigns across email, social & Google Ads
  • Keep up-to-date with all marketing and industry trends to ensure the company utilises all relevant marketing techniques, methods and media
  • Reporting on performance of new initiatives, monthly KPIs and other customer marketing activity
  • Scheduling campaigns and the creation of newsletters and all email communications
  • Work with design team to optimise email templates for mobile, tablet and desk
  • Work with other internal teams to ensure a consistent customer message cross-channel
  • Sourcing advertising opportunities and placing adverts as appropriate
  • Working on photo shoots for websites and brochure
  • Managing the production of all marketing materials
  • Monitoring competitor activity and generating leads for products and services
  • Monitor and report on effectiveness of all marketing communications

Experience and personal characteristics:

  • Ability and flair to work creatively with the team on the brand marketing strategy
  • Ability to work autonomously
  • Experience in high volume print
  • Excellent written skills and confident presenter
  • Skilled Microsoft Word, Excel and PowerPoint user with demonstrable understanding of websites, CRM and Social Media management and google analytics

Job Features

Job CategoryMarketing

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