Working for a women’s high end fashion boutique you will be responsible for developing the brand’s customer communications strategy and marketing plan for all routes to markets.

What the role requires:

• Creating and initiating marketing opportunities to build brand awareness revenue
• Adapt the strategic plan throughout the year in response to new opportunities and challenges
• Consider new opportunities to run targeted cross channel campaigns across email, social & Google Ads
• Keep up-to-date with all marketing and industry trends to ensure the company utilises all relevant marketing techniques, methods and media
• Reporting on performance of new initiatives, monthly KPIs and other customer marketing activity
• Scheduling campaigns and the creation of newsletters and all email communications
• Work with design team to optimise email templates for mobile, tablet and desk
• Work with other internal teams to ensure a consistent customer message cross-channel
• Sourcing advertising opportunities and placing adverts as appropriate
• Working on photo shoots for websites and brochure
• Managing the production of all marketing materials
• Monitoring competitor activity and generating leads for products and services
• Monitor and report on effectiveness of all marketing communications

Experience and personal characteristics:

• Ability and flair to work creatively with the team on the brand marketing strategy
• Ability to work autonomously
• Experience in high volume print
• Excellent written skills and confident presenter
• Skilled Microsoft Word, Excel and PowerPoint user with demonstrable understanding of websites, CRM and Social Media management and google analytics