Top Interview Tips

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Top 10 Marketing Interview Tips

Read and action these interview tips to enhance your success in securing the job!

1. PREPARE

There are plenty of examples where candidates have secured the job through interview preparation alone. The more information you know about the company, job, interviewers, how to answer interview questions and conduct yourself then the higher the chance you have of securing the job. Reasons why you should prepare yourself:

      • You will feel more in control and less nervous

      • Hiring Managers will appreciate the effort

      • Your level of interview preparation and effort can contribute towards their decision to hire you

 

Continue reading below to find out how to fully prepare yourself for an interview.

2. RESEARCH

Research is important because it increases your knowledge which in turn will make you feel more confident and less nervous. Sometimes it’s difficult to find information on a business or hiring manager and that’s okay! Instead just focus on preparing answers for marketing interview questions. 

Where possible you should research the following:

The company – You need to have a good understanding of what the company do and what part of the business you are working for. For example, if you are interviewing for a large corporate organisation they will likely have several businesses under their brand name and/or offer multiple services and products. Ensure your research is focused around the area of business you will be working within. You can find company information on their:

·        Company website – Read through their ‘about us’ page, their latest blog posts and news page. Have a brief overview of what different products and services the company offer.

·        Social media pages  LinkedIn, Facebook, Twitter, Instagram and YouTube. All these platforms can be used to showcase a company’s culture, new product/service launches and company news.

·        Search the company name on Google / Yahoo / Bing – Use the ‘news’ tab to view and read the most up to date stories on the company 

The interviewers – Researching the interviewers can give you an insight into who you will be meeting with. Use LinkedIn to search up the hiring manager and interviewers to gain an insight in their careers to date. Gain knowledge of their passions and beliefs by viewing their post activity and articles they have written.

3. KNOW YOUR CV

Sometimes it has been years or even decades since a candidate last attended a job interview. With some of us struggling to even remember what we did last week it’s important that you recap over your CV top to bottom. Be confident with every part of your CV because you will likely be asked questions around what you have written. This includes your:  

·        Education – Prepare for questions around the reasons why you chose to study (or not), what you have learnt and your plans for future personal development. If you do not possess the qualifications in the job description do not dwell or focus on this during your interview. Hiring managers will and do appoint based on level of experience and/or passion. 

·        Personal profile – It is likely your personal profile includes traits about yourself such as ‘team player’ or ‘ambitious’. Interviewers can ask for an example around a word or sentence you have stated in your personal profile therefore do ensure you have STAR examples ready. For example ‘you have written you are ambitious in your profile, give me an example of how you are ambitious?’ 

·        Achievements – Ensure you can talk through each for your achievements using the STAR approach. Try to use the term ‘I’ instead of ‘we’ when talking through your achievements because the hiring manager can become undecided on if you are able to achieve tasks without being in a team if ‘we’ is used frequently.

·        Work history – Familiarise yourself with all the positions you have had within your career. You want to be able to confidently talk about what product or service the company offer, how you fit into the team, your key duties and accomplishments. Try and highlight your experience which is most relevant to the role that you are interview for.

4. DISSECT THE JOB DESCRIPTION

Often the marketing job description will give you clues on what questions could come up during the interview. Particularly under the ‘skills required’ look for traits, system skills and technical skills the business require and have examples ready. Remember it is okay to not tick every single box and if you do not have the required marketing skills just be honest and focus on what skills you do have. If time permits have a work example for every bullet point on the job description using the STAR approach.

5. EXAMPLES OF YOUR WORK

Take examples of your marketing work to show either during the interview or to leave with the interviewer, examples are especially important for creative, content and PR marketing interviews. 

6. PREPARE A LIST OF QUESTIONS

WRITE HERE

7. DRESS APPROPRIATELY

In a time where smart casual dress is becoming the norm in the work place it is difficult to decide what to wear to an interview. If you are sitting there contemplating whether to attend your interview in smart casual dress or smart dress, always choose smart dress. 

8. LOOK UP THE LOCATION AND ARRIVE EARLY

Make sure before the interview you search the location of the interview and plan your route.

9. GET ACROSS YOUR PERSONALITY

In the interview just be you. Remember it’s their job to decide if you are qualified for the job and not yours. All you can do is present the best version of yourself so therefore be honest, confident and positive.

10. FEEDBACK

IIt is important that you give interview feedback because following up could be the difference between you or another candidate getting the job. After the interview write an email and summarise the experience you have for the job and confirming you want the job. The email should be forwarded on by the recruitment agency or sent directly to the person who arranged your interview.